I strove to create both social value and corporate value through an integrated, strategic communications plan that would have long-term impact and positive bottom-line benefits. The focus was to significantly reduce the company’s environmental impact and ecological footprint by aligning sustainability efforts without compromising business performance.

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The core of my expertise lies in devising successful digital marketing campaigns to build brand value and drive business growth for B2B and B2C. I optimize your communications to ensure continuous customer engagement through the strategic implementation and blend of owned, earned, shared and paid media.

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I have experience building brand awareness through the delivery of high value and influential PR, driven by tactical PR programs and strategic comms announcements that are timely, relevant and impactful. My demonstrated ability in media outreach and fostering relationships with press, strategic partners and influential external stakeholders has secured national and regional press coverage. Responsible for supporting the development of all aspects of press materials, inclusive of: press releases, crafting key messages, feature story placements, executive visibility, keynote speeches and promotional materials, crisis management.

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I thrive in identifying new client opportunities and creating lasting, positive brand impressions through the crafting of event experiences that feature new product, service or program launches. Building successful event attendance strategies and targeted post-event engagement tactics for delegate lead generation. I have brought numerous, demanding projects to life, from global trade shows and interactive roadshows, to smaller workshops and retail brand activations.

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