Experiential Marketing
I thrive in identifying new opportunities that excite and delight customers through the crafting of exceptional event experiences that feature new product, service or program launches. Leading the storytelling, event programming and content production, while building successful event attendance strategies and targeted post-event engagement tactics for delegate lead generation. I have brought numerous, demanding projects to life, from global trade shows and interactive roadshows, to smaller workshops and retail brand activations.
An industry event covering all aspects of film & tv production.
What started out as the concept of a simple open day transpired through my leadership to be what is now known as Media Technology Day, a trade show in central London for the UK film + tv production community that draws 700+ attendees across the UK and Europe.
Media Technology Day
As a brand-new event, #MediaTechDay required compelling storytelling, meticulous event programming and exceptional content production. From budget management and master production schedules, to logistics and reporting, delivering an event experience at the highest standard was of utmost importance.
Building a branded event and experience.
The crafting of Media Tech Day’s offering was a mammoth task that required strategy, impeccable project management, and exceptional attention to detail while delivering on the big picture.
In order to offer free admission for attendees, the creation of a compelling, business-driven offering to secure exhibitors and affiliate sponsors, while also balancing the exclusive hire of the 5-star Ham Yard Hotel, was imperative.
The creation of a vibrant, strong brand identity and design, coupled with a robust marketing plan across online and offline channels drove event awareness and a highly targeted attendance, all of which was successfully executed with the support of my talented team.
A must-attend industry event.
After three consecutive years, the event cemented its reputation as one of the must-attend events in the industry calendar. In 2019, 700+ delegates were in attendance to see first-hand the very latest cameras, lenses, lighting and monitors in the market – all on exhibit from 15 of the world’s leading equipment manufacturers and distributors.
In parallel, a lively line-up of seminars and informative panel discussions with 30+ expert speakers in ten high impact sessions was executed in the state-of-the-art 4K cinema to an audience of 190 professionals.