Digital Marketing
The core of my expertise lies in devising compelling campaigns to build brand value and drive business growth for B2B and B2C. I optimize your marketing communications to ensure continuous customer engagement through the strategic implementation and blend of owned, earned, shared and paid media.
Digital & Print Campaign.
Our client’s lenses were selected for shooting Netflix's hugely popular and Golden Globe award-winning drama, The Crown. We partnered with Netflix to obtain permissions to create a campaign to promote the lens choice made by cinematographer and director, Adriano Goldman. The campaign was leveraged both digitally and in print.
Email Marketing.
Effective email marketing is an important pillar to any successful digital marketing strategy. Consistent, timely and relevant on-brand email communications were optimized through segmentation and A/B testing to generate web traffic, nurture leads and boost client loyalty. The implemented email campaign strategy produced a whopping 485% increase in activity and efforts directed 27% more web traffic in the first 12 months.
Introducing a New Company
Website & Brand Refresh.
Elevating the company’s brand equity online through the use of clean design and key structural improvements were integral to improving the user experience, increasing engagement and customer loyalty. Better quality leads were generated through the redesigned and improved site, which featured seamless navigation optimized for mobile and desktop, coupled with high-converting forms. The average visit duration increased by 28% and quote enquiries increased by 44% in the first 6 months.
Infographic campaigns.
With visual content at the forefront, we developed an integrated infographic campaign that featured strong, eye-catching visuals with a clear message. Research, client surveys and reports were conducted to produce data that we translated visually into a compelling USP. The campaign resulted in an above industry average 32% open rate and generated record web traffic.
Social & Display Ads.
“Experience The Islands” was a three-month marketing campaign developed for Verizon, aimed to increase FiOS membership referrals. The awards program was comprehensive of scope documentation for app functionality and content (optimized for mobile + desktop), and an integrated digital marketing campaign that emphasized paid social and display ads. The campaign outperformed set targets after producing a 103% lift in site traffic, a direct result of increased program visibility and a robust campaign.
Social Media Strategy.
Curating a rich mix of high-performing branded content and differentiated social media campaigns to drive meaningful engagement was at the heart of the social strategy. The creation and evaluation of branded output was managed on core channels, including Twitter, Facebook, Instagram, LinkedIn, Pinterest and community sites. Taking the content strategy to the next level and driving organic growth through high-level engagement increased referral traffic by 32% and impressions by 18% in six months - just on Twitter alone.