Elevating the company’s brand equity through a revamped content strategy, an emphasis on clean design, and the integration of key structural improvements were integral to improving the user experience, increasing engagement and customer loyalty. Seamless navigation was optimized for mobile and desktop, coupled with high-converting forms. The average visit duration increased by 28% and quote enquiries by 44% in the first 6 months.

Through a strategically developed and properly implemented CSR program, I helped lead my company in becoming the first CarbonNeutral® tv and film hire facility in Europe, the first in its sector to take this monumental lead. The development of forward-thinking sustainability policies translated to the implementation of best practices on a much larger scale.

I strove to excite and delight our customers across the UK and Europe through a showcase of the latest camera + lens technology in the market, coupled with a lively line-up of seminars and informative panel discussions with 30+ expert speakers discussing the year’s biggest TV shows, films & commercials. Cemented as one of the must-attend events in the industry calendar with 700+ delegates in attendance for 3 consecutive years.